CliniScripts

Role: Digital Marketing Specialist

Cliniscripts AI Scribe Activation

Cliniscripts AI Scribe was created as an interactive activation to showcase the platform’s features through a patient intake experience at the New Jersey EDGE Conference for ABA, replacing a traditional brochure with a live product demonstration.

Google Ads Campaigns

Google Ads campaigns focused on building high-converting landing pages based on website behavior insights, including high engagement on the testimonials page. Structured campaigns around Google Ads special offers, budget strategy, bidding optimization, and targeted audience segmentation. Managed ongoing reporting for leadership and delivered weekly performance improvements to increase conversion efficiency and campaign results.

SEO & Website Optimization

SEO/GEO website development focused on keyword research, content strategy, and on-page optimization. Selected high-value keywords based on volume and difficulty, created SEO/AEO blogs and Q&A content, and optimized titles, tags, and descriptions. Built internal linking structures, supported partnership growth, and developed page-level keyword planning. Delivered performance reports identifying underperforming pages and improving overall organic visibility. Cliniscripts stood out as one of the leading AI scribe platforms in Canada.

Email Campaigns & Automation

Email campaign for Cliniscripts focused on segmenting cold, active, and new clients and building automated drip flows to re-engage them. I managed segmentation, campaign design, reporting, and automation to create consistent outreach and improve reactivation across all audiences.

Social Media Marketing

Social media focused on LinkedIn as the main B2B channel, with monthly content calendars aligned to brand goals. Created content and designs using Canva and AI tools while maintaining a consistent brand voice and highlighting key strengths. Adapted content to Instagram and Facebook trends and produced short-form video content to increase reach and engagement.

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Contact

Email

sayhi@bdoorjaf.com