Sugarbear PRO
Role: Content Strategy & Copywriter
...their happily-ever-after started with a daily gummy.
What if the secret behind every fairytale princess wasn't magic after all? For SugarBear PRO, I created a playful campaign that reimagined iconic childhood stories through the lens of gummy vitamins. Rapunzel's endless hair, Snow White's beauty, and the Princess and the Pea's perfect sleep all had one thing in common, we finally knew their secret.
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