Sprite

Role: Social & Influencer Campaign Strategist

Sprite Mic.

For Sprite’s “Sprite It Up” campaign, I led the influencer campaign and came up with “Sprite Mic” a fun Gen Z-driven concept built around deep conversations and unexpected moments. The idea was simple: if you find yourself stuck in a boring gathering, grab a Sprite can, hold it like a microphone, and start interviewing your friends. Instantly, the vibe shifts into a hilarious, off-the-cuff talk show.

Identified the right influencers for the campaign by auditing their Instagram and TikTok presence analyzing content style, audience engagement, brand fit, and Gen Z relevance to ensure authentic collaboration and cultural alignment.

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Contact

Email

sayhi@bdoorjaf.com