Coca-Cola

Role: Copywriter

Share a Coke

Coca-Cola's iconic Share a Coke campaign returned in 2025, reimagined for a new generation seeking authentic connections both online and offline. Built around personalized packaging and shared experiences, the campaign celebrated friendship through a mix of physical and digital touchpoints. As the copywriter for the Middle East adaptation, I localized the campaign messaging and creative copy to ensure it resonated with regional audiences while preserving the spirit and emotional impact of the global campaign.

Beyond campaign copywriting, I contributed to the campaign's regional rollout by localizing outdoor advertising, social media content, and digital communications across multiple channels. I also conducted influencer auditing and creator evaluations, helping identify talent whose audience, engagement, and content style aligned with the campaign's objectives and regional market needs.

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Contact

Email

sayhi@bdoorjaf.com