Rotana Hotels

Role: Digital Marketing Specialist

Content Strategy & Social Media Planning

Managed the social media presence of Rotana Hotels by developing monthly content calendars aligned with brand objectives, seasonal campaigns, and guest interests. The strategy focused on showcasing the hotel's luxury experience, hospitality standards, and unique amenities while maintaining a consistent brand voice across all social media channels.

Hotel Opening Campaign & Content Production

Led the social media launch campaign for the opening of Rotana's Sulaymaniyah property, creating content that highlighted the hotel's architecture, atmosphere, and guest experience. This included planning and managing photo and video shoots, developing stop-motion content that showcased the property's details in a visually engaging way, selecting final creative assets, writing social media copy, and overseeing content scheduling and publishing to ensure a cohesive launch across all platforms.

Content Strategy & Social Media Planning

Played a key role in developing visual content for the hotel's three dining destinations through food photography and restaurant-focused storytelling. From concept development and shoot coordination to content selection and copywriting, the goal was to capture each restaurant's unique identity while creating visually compelling content that elevated the overall guest experience and encouraged dining reservations.

→

←

Contact

Email

sayhi@bdoorjaf.com